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It’s a much less expensive alternative to snagging a celebrity to tout the advantages of your merchandise and influencers tend to have significantly better engagement on the social media platforms they use. Plus, beauty influencers are identified for pushing the envelope and bucking conventional beauty norms, blazing a bold new path for the trade. Katie Jane Hughes is a celeb and editorial makeup artist who uses her platform to show followers every little thing from tips on how to get a dewy, newborn child glow to tips for a work-ready makeup look. She has partnered with brands like Net-a-Porter, Weleda,…